You might wonder what the advantages are of joining a large affiliate network as a publisher. In fact there are many, and you will probably find more when you join. The most important for me has simply been:
a) Convenience - all my affiliate advertising partners in 5-10 places as opposed to 200 places which makes it far easier to keep track of accounts.
b) Statistics - it is invaluable as a publisher to be able to see your publish statistics. An affiliate network provides a number of tools to not only keep track of sales/click ratios but also to compare like with like and see how affiliates perform across the network. Use the statistics properly and you can really boost your income!
c) Cash Flow - Make one sale a year at a low performing company and you will probably never see that money if you are engaged in a single advertiser partnership. Most companies will only cut you a cheque when you have earned x amount of cash - never pass that threshold and you have effectively earned diddly squat. With affiliate networks, your earnings are pooled into one cheque, so you will always be paid for those low performing affiliates!
d) Support - disputes are uncommon in my experience, but if you do have issue with an advertiser then they carry more weight coming from a large affiliate network than from a little ol' webmaster.
e) Heck, it's just all-around easier! I have even been contacted directly through the affiliate network by advertisers wanting exposure on my website...sure beats spending hours trawling the net to build for your own advertising partnerships!
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